Beta
Site Updates & Changelog
LOVECLOTHES.shop is in beta — we ship improvements constantly. Every release is logged here.
Replies That Reach Anyone
Customer replies now go out from the business inbox so guests can actually be answered, and the Control Room assistant gained the missing operational powers across returns, baskets, discounts and supplier chasing.
- newCustomer emails now send from the business inbox in the full house design — guests and anyone who emails in can finally be replied to, not just registered customers.
- newThe assistant can now send basket-recovery emails, chase suppliers sitting on undispatched orders, verify a discount code before quoting it, sync return deadlines to the calendar, and look up an order exactly as the customer sees it.
- improvedReturns and refunds are now fully part of the assistant's remit, with customer status updates and a direct link to the Returns board.
- improvedThe assistant now knows to refresh the CRM from the business inbox before reporting what has come in.
- improvedUnsplash photography and made-to-measure purchase orders documented for the assistant, so it reaches for real photography and sends POs without being asked twice.
- fixedAdded the missing Control Room shortcuts — Returns, Sales, Bulk dispatch and Unsplash — so the assistant can send you straight to them.
House Emails & Customer CRM
Every automated email now carries the proper house branding, and customer emails sent to the business inbox flow straight into the Control Room CRM.
- newOne shared branded email design behind every order, dispatch, delivery and returns email — heart-hanger lockup, shop navigation, lifestyle imagery and a full legal footer.
- newEmails now showcase pieces from the store beneath the message, so every send doubles as a shop window.
- newCustomer CRM inbox sync: emails sent to the business inbox are pulled in as enquiries, sorted by topic, with supplier and automated mail filtered out.
- newA test-send option so the branded email design can be previewed at any time.
- improvedThe new loveclothes.shop logo lockup now heads and closes every email, matching the site exactly.
- improvedPersonal email addresses removed from customer emails — enquiries are directed to the account dashboard and contact page instead.
- improvedThe Control Room assistant can run the CRM inbox sync and send the branded test email on request.
Advanced Offers & Shareable Links
Discount codes can now be pointed at single pieces or whole categories, are guarded against selling below margin, and come with one shareable link that fills the bag, applies the offer and credits the funnel that sent the customer.
- newDiscount codes can be scoped to the whole basket, named pieces, or a whole category, with start and expiry dates, minimum spend and usage limits.
- newA margin guard on every code: you are warned before publishing an offer that would take a piece below its profit floor.
- newOne-click shareable offer links that drop the pieces straight into the customer's bag and apply the code by themselves at checkout.
- newFunnel attribution: sales that arrive through a funnel or shared offer link are credited back to it, with sales and revenue shown on each funnel card.
- improvedCheckout applies an offer code carried in from a link automatically, and validates every code server-side before it can reduce a total.
- improvedThe Discounts board now shows live usage, revenue and discount given per code, with quick toggling, duplicating and deleting.
- improvedBusiness Plan gained a forward-looking forecast with growth scenarios, alongside the trading, P&L and cashflow reports.
The Build Queue
Line up as many new pieces as you like across every supplier and let them be built, written, priced, checked and put on sale one after another.
- newA Build Queue in the Control Room: add pieces from Printful, Printify, Contrado, CJdropshipping or a made-to-measure partner and run them in one batch.
- newEach piece goes the whole way on its own — created at the supplier, written in our voice, priced to your target margin, checked for readiness, and published if you allow it.
- newChoose per piece whether the copy is written for you and whether it goes live automatically or waits for your approval.
- newAnything that fails records the reason on its row, so it can be fixed and run again without holding up the rest.
- improvedThe Control Room assistant now loads and works the queue for you, so bulk product launches no longer happen one message at a time.
Full Pages, No Dead Ends
Pop-ups are gone from the shopping journey — the bag, search, size guide and made-to-measure form are now proper pages — and every screen has a clear way back.
- newYour Bag is now its own page with larger imagery, quantity controls and a clear route to checkout.
- newSearch has its own page, so results can be shared, bookmarked and returned to with the back button.
- newThe size guide opens as a full page instead of a small window.
- newMade-to-measure details are taken on a dedicated, mobile-friendly measurements page.
- improvedCheckout now links straight back to your bag.
- improvedSign in, register and password pages link back to the shop.
- improvedThe page-not-found screen now offers the shop and contact page as well as home.
True Profit & Google Analytics
Google Analytics is now connected, and a new True Profit report sets your daily sales revenue against your manufacturing costs, payment fees and logged expenses.
- newGoogle Analytics is connected to the Control Room, bringing visitor and session figures in alongside the money.
- newNew True Profit report under Finance — daily revenue vs manufacturing cost, fees and other costs, over 7, 30 or 90 days.
- newA Traffic vs True Profit summary now sits on the Dashboard, including profit per session and conversion rate.
- newAn automated true profit summary is emailed to the owners every morning at 8am, and can be sent on demand.
The Control Room
A business assistant, a social scheduler and automated sourcing behind the scenes.
- newControl Room Assistant — ask about sales, customers, stock or security in plain English, and have the work done for you
- newSocial Scheduler — queue captions for Instagram, Facebook, TikTok, X and Pinterest from any post, event or product
- newAI copywriter now brands product listings in bulk across every supplier
- newAutomated CJdropshipping sourcing with white-label naming and margin pricing
- improvedDaily briefings that surface urgent orders, waiting customers and unfinished listings
- improvedOn-demand security scans covering admin access, discount abuse and exposed data
Calendar Control
The social calendar now works like a proper planner.
- newTap any day in the social calendar to queue a post there and then, photo or video included
- newRight-click a post (long-press on mobile) to edit it, mark it posted or delete it
- newDrag posts between days to reschedule the whole month at a glance
- improvedMedia picker now offers your camera roll or your files separately on phone
- improvedThe Control Room Assistant can plan, move and clear calendar posts for you
- fixedDeleting a post from the calendar no longer opens the new-post window by mistake
Margin Watchdog
Costs and profit margins now sit alongside the sales ledger, and the Control Room assistant has full command of every studio in the admin.
- newA Margins tab in the Ledger showing every supplier's average margin, pieces trading below target, and the retail price needed to hit it.
- newExpenses can be logged against a specific supplier and a specific piece, so manufacturing costs attach where they belong.
- improvedThe Control Room assistant now runs the Blog Studio, Events Studio, Discounts, Ledger, Tax Pack, Supplier Inbox, Audit Log and storefront settings on command.
- improvedThe assistant watches margins and flags any piece trading below target in its briefings.
- improvedWhen the assistant hits a limitation it now hands over a ready-made brief of the upgrade to request.
Explosive Beatz Player
The storefront music player gets its own studio in the Control Room — build a playlist from your own tracks or switch to a live radio feed.
- newMusic Player studio in the Control Room — upload tracks, pull audio in from the Media Library, name the artist and title, and set the running order.
- newLive radio mode — point the player at a radio stream and name the station, or switch the player off entirely.
- improvedThe storefront player now has play/pause, next and previous, a volume slider, mute and a close button.
- improvedThe Control Room assistant can manage the playlist and switch the player between playlist, radio and off on command.
A Tidier Control Room
The Control Room menu has been reorganised so everything is easier to find, and the Explosive Beatz playlist ships with a starter set of tracks.
- improvedThe admin menu is now grouped — Creative Studios, Suppliers and Finance each expand into their own sections.
- improvedCustomer CRM has moved up the menu, right under the Dashboard, so customers are always one tap away.
- improvedThe menu scrolls smoothly on desktop and slides out from the side on mobile.
- newThe storefront player comes pre-loaded with royalty-free deep house, hip hop, RnB, EDM and melodic techno tracks.
The Marketing Hub
Campaigns, funnels, an ad studio, email flows, leads and one master brand story — all in the Control Room.
- newCampaigns: give a one-line brief and the co-pilot builds the angle, channels and a day-by-day content plan.
- newFunnels: landing pages with their own link, written for you, with email capture and view/opt-in tracking.
- newAd Studio: free posts and paid adverts with hook, copy, imagery, video and voiceover, plus a CSV pack to upload to Ads Manager.
- newEmail Flows: welcome, abandoned basket and aftercare sequences drafted in brand voice.
- newLeads: everyone who opts in through a funnel, exportable as a CSV.
- newBrand Story: the master story every campaign, advert, page and email is written from.
- improvedThe Control Room assistant can now run the whole Marketing Hub for you.
Marketing Hub, Fully Staffed
The Marketing Hub now comes pre-filled with realistic campaigns, funnels, adverts, email flows and leads, a master brand story is written, and the Control Room assistant can run all of it for you.
- newFour sample campaigns with story angles, audiences, budgets and day-by-day content plans — live, draft and paused, so every state is visible.
- newFour funnels with full landing page copy, offers, testimonials and view/opt-in figures, two of them live at their own links.
- newEight items in the Ad Studio — paid adverts and free organic posts across Meta, Instagram, TikTok, LinkedIn and Pinterest.
- newFour email flows written in brand voice: welcome, abandoned basket, aftercare and a campaign sequence.
- newEight sample leads across every status, so the Leads list and CSV export can be tried properly.
- newA master brand story is now saved — the single source every campaign, advert, funnel and email is written from.
- improvedThe Control Room assistant now runs the whole Marketing Hub on command: planning campaigns, writing funnels and adverts, building email flows and managing leads, with your approval before anything goes public.
- improvedThe assistant flags placeholder marketing records as dummy data instead of reporting them as real performance.
Orders, Tracking & Talking to Customers
A clear active-orders board with manual dispatch and shipping labels, a public order tracking page, order history in the customer's account, a proper contact page feeding the CRM — and the Control Room assistant runs all of it.
- newOrders now opens on your active orders, with counted filters for pending, paid, in production, dispatched, delivered and all.
- newDispatch any order by hand — courier, tracking number and tracking link — which emails the customer their tracking straight away.
- newA public tracking page where customers follow their parcel using their order number and email.
- newCustomers can see every past purchase, status and total in their account, with tracking and review links.
- newA contact page that files every enquiry straight into the Customer CRM.
- improvedDispatch details can now be corrected on delivered orders, so a wrong courier or tracking number is no longer stuck.
- improvedThe Control Room assistant now has full control of orders and dispatch — statuses, couriers, tracking and customer emails, with your approval first.
Bulk order actions
Update several orders at once from the Control Room orders board.
- newTick multiple orders and set their status in one go.
- newBulk dispatch panel: one shared courier, a tracking number per order, and each customer emailed automatically.
- improvedThe Control Room assistant can run the same bulk status and dispatch work on request.
Advanced Shopping
Find exactly what you want, faster.
- newAdvanced product search across names, descriptions and tags
- newSize, colour and price range filters in the shop
- newFloating Beta badge with this live changelog
- fixedFull site audit — every page and navigation link verified
Share-Ready
Links you share now look the part.
- fixedSharing an article or event now shows its own headline and image on social media
- improvedBrand lockup rebalanced across navigation and footer
- newStaging collection of 22 pieces across six collections for preview
Global & On Brand
A refined identity and a shop that speaks your language.
- new12-language translations with automatic region detection
- improvedNew heart-hanger brand mark across the whole site
- newVIP Lounge accounts, product reviews and abandoned-bag recovery
Store Foundation
The first working build of LOVECLOTHES.shop.
- newStorefront with home, shop, product pages, bag and secure Stripe checkout
- newMade-to-order fulfilment via Printful, Printify and Contrado
- newNews, Events, About and order tracking pages